Action Step – Why Supporting Caregivers Should Be A Business Priority
The Alliance’s Action Steps are designed to assist organizations with implementing practical strategies and policies related to diversity and flexibility. Members can access full versions of all of the Alliance’s Action Steps in the Member Resource Center.
February is always a busy time for organizations, which means it is an even busier time for caregivers juggling professional and personal responsibilities. As organizations focus on strategy and planning, now is the time to assess how well they are supporting working parents and caregivers.
The latest 2025 KPMG Working Parents Survey highlights just how much caregiving and work are intertwined. While it’s well known that caregiving responsibilities can contribute to stress and burnout, the survey reveals deeper trends that should be front and center for organizations aiming to attract, engage, and retain top talent.
Engagement & Support for Working Parents
The study found that 76% of parents reported increased motivation in their careers after having children. However, organizations often overlook this momentum instead of channeling it into meaningful career growth.
Parenthood is a significant life transition that reshapes both personal and professional goals. To support employees through this shift, organizations should:
- Offer career coaching to help new parents navigate their return to work and explore evolving career aspirations, whether that means stepping into leadership roles, engaging in pro bono work, developing niche expertise, or building a business…
Members: Continue reading this Action Step in the Member Resource Center.
To read this entire Action Step become a member of the Diversity & Flexibility Alliance. To learn more contact Manar Morales.