Making the Most of Your Business Development Time

Thursday, May 2, 2019, 1:00 – 2:00 pm EST

Featuring – Tasneem Khokha, Managing Director, Growthplay


Time is one of our most valuable assets, particularly when it comes to business development. And yet, business development is a long-term pursuit, where we don’t often see the fruits of our labor until months and sometimes years later. As a result, even when we do make time for business development, it can be difficult to judge whether we’re investing that time wisely.

This workshop addresses the challenge we all face in making time for business development and how to ensure that the time we invest is well spent. In particular, this workshop will provide tools and best practices for:

– Choosing business development activities that are well-calibrated to create the results we want;

– Preparing for and following through on opportunities in a way that maximizes the results of our efforts;

– Leveraging our investment of time and resources to get the greatest return on our investment;

– Measuring the results of our efforts using both short and long-term metrics for success

Tasneem K. Khokha has spent almost 20 years in the professional services space working with lawyers and other professionals to grow their businesses and helping firms make the most of their relationships with their clients, their talent and their recruits. Prior to joining GrowthPlay, Tasneem was a partner and the Director of Marketing at Katten Muchin Rosenman. Tasneem previously practiced law in the corporate department of Latham & Watkins and in the restructuring group of Kirkland & Ellis.